Question 5. How did you attract/address your audience?

How did you attract/address your target audience One way in which we attracted our audience was through the use of enigma. We tried not to give too much away to make the audience ask questions such as:

Who are the two boys?
Why is one of them homeless?
How are they connected?
What happens next?

Use of Characters
The two characters that we used are roughly the same age as the target audience which will help attract the audience because they can relate to both characters and will make them picture what it would be like to be homeless and feel sympathy for this boy.

The Title
Our title "Fighting to Survive" will attract the target audience because they will see the word "Fighting" and they will instantly know that the film is an action film and that it will have some sort of fighting scenes in the film. Whereas it will also attract the older audience because they will see the word "survive" which will give the feel of some emotional storyline which takes place in the film which will attract them to the drama use in the film, which will attract a much wider audience.

Poster
Another way in which we have attract our target audience is by the two posters that we have created for the film. As you can see by both our posters that we have used symbolic boxing images such as boxing gloves and the boxing ring this will relate to the target audience because they will see the whole sporty theme to the film and will know instantly that its about boxing and will encourage them to watch the film. Also it will attract our secondary audience because we have used dark colours such as black to show the whole drama side to the film and putting the gloves in colour and having the light on them to give the impression of hope being portrayed throughout the film with boxing being the key to this hope.






















Marketing
The marketing campaign is vey important for the film because it is the only way in getting the target audience attention. One method that we can use is by producing a trailer which will give the audience an idea of what the film is about and if done well could attract them into coming to watch the film. Another way of marketing that we could use is by putting it out on social networking sites such as Facebook and Twitter, this would help us attract our target audience because our main audience is teenagers who are most likely to use these sites which will allow us to promote our product to the target audience but will also get a much wider spectrum of audience because these sites are used all over the world.